Marketing
Quotes
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
We know every dollar added to the cost means more than one dollar added to the consumer price. We know a higher consumer price means fewer consumer sales.
'The Most Important Things I Learned About Management,' System (1924)
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
We don't so much have a marketing department, as anthropologists are working for us.
Quoted in The Adventure Capitalists (1998)
Some people use research like a drunkard uses a lamppost: for support not illumination.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
Manufacturers who don't test their products incur the colossal cost (and disgrace) of having their products fail on a national scale instead of dying inconspicuously and economically in test markets.
Confessions of an Advertising Man (1963)
Marketing is not a function, it is the whole business seen from the customer's point of view.
Quoted in Business Studies (lan Marcouse et al.; 2000)
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays
Essays