David Ogilvy
England
23 Jun 1911 // 21 Jul 1999
Advertising Executive
23 Jun 1911 // 21 Jul 1999
Advertising Executive
Manufacturers who don't test their products incur the colossal cost (and disgrace) of having their products fail on a national scale instead of dying inconspicuously and economically in test markets.
Confessions of an Advertising Man (1963)
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays
Essays