David Ogilvy
England
23 Jun 1911 // 21 Jul 1999
Advertising Executive
23 Jun 1911 // 21 Jul 1999
Advertising Executive
Quotes
Manufacturers who don't test their products incur the colossal cost (and disgrace) of having their products fail on a national scale instead of dying inconspicuously and economically in test markets.
Twenty four out of twenty five new products never get out of test markets.
What you say in advertising is more important than how you say it.
Unless your campaign has a big idea, it will pass like a ship in the night.
In the best institutions, promises are kept, no matter what the cost in agony and overtime.
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays
Essays