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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing Management (1967)
Most large markets evolve from niche markets.

Harvard Business Review (1988)
Marketing should focus on market creation, not market share.

The Regis Touch (1986)
Every marketer should be on the road half the time. You get that sixth sense only by spending time in the marketplace.

Thriving on Chaos (1987)
If the public doesn't believe the message conveyed by your product and its promotion, the marketing game is lost.

The Supermarketers (1987)
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Business Studies (2000)
No great marketing decisions have ever been made on qualitative data.

The Intuitive Manager (1986)
The future will be a future of more and more intensified relationships, especially in industrial marketing, but also increasingly in frequently-purchased consumer goods.

Marketing Imagination (1993)
Anyone can build market share and, if you set your prices low enough, you can get the whole damn market.

The HP Way (1995)
Marketing is too important to be left to the marketing department.
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."