Robert Heller

England
10 Jun 1932 // 28 Aug 2012
Author and Management Expert

Quotes



Without the right attitude, a business with everything going for it will fail.

Goldfinger (1998)
If the public doesn't believe the message conveyed by your product and its promotion, the marketing game is lost.

The Supermarketers (1987)
A business is only as good as the sum of its parts, which means you can't afford to have weak parts.

The Supermarketers (1987)
However numerous your products, the company won't succeed unless each of them is treated with concentrated care.

The Supermarketers (1987)
Entrepreneurs have no frontier other than their own ambition.

Goldfinger (1998)
Effective management always means asking the right question.
In a global economy the challenges and changes are universal.

In Search of European Excellence (1997)
Total commercial honesty always costs something, but total or partial dishonesty will cost more.

The Supermarketers (1987)
Familiarity is the culmination of successful brand building.

Goldfinger (1998)
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