Brand

Quotes



Familiarity is the culmination of successful brand building.

Goldfinger (1998)
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
You, me, all of us, must turn ourselves into distinctive one-person Brands.

'Work Matters!' movement manifesto, www.tompeters.com (1999)
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays