Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

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A great business has to have a conscience. You have to know who you are and who you are not.

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If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.

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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

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When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people.

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Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.

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Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

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The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.

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Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.

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