Philip Kotler

United States
Born on 27 May 1931
Consultant, Marketing Author


More and more CEOs have become conscious that they are the CEO of marketing. You're selling trust.

Quoted in BusinessWeek (1996)
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Interview (1999)
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

Marketing Management (1967)
Your company does not belong in any market where it cannot be the best.

Marketing Management (1967)
Companies worry too much about the cost of doing something. They should worry about the cost of not doing it.

Marketing Management (1967)


On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."