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There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Interview (1999)
You shouldn't mix up the long-term business opportunities with the occasional shoot-out. These things will happen.

Fortune (1993)
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
Strategy 101 is about choices: You can't be all things to all people.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
The essence of strategy is choosing what not to do.
The essence of strategy is that you must set limits on what you're trying to accomplish.
The underlying principles of strategy are enduring, regardless of technology or the pace of change.
Strategic planning can neither provide creativity nor deal with it when it emerges by other means.

The Rise and Fall of Strategic Planning (1994)
Mold-breaking strategies grow initially like , weeds, they are not cultivated like tomatoes in a hothouse.

The Rise and Fall of Strategic Planning (1994)
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."