Publicity
Quotes
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
What you say in advertising is more important than how you say it.
Confessions of an Advertising Man (1963)
Unless your campaign has a big idea, it will pass like a ship in the night.
Confessions of an Advertising Man (1963)
The advertisers who believe in the selling power of jingles have never had to sell anything.
Advertisements contain the only truths to be relied on in the newspaper.
Search
On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays
Essays