Leaders articulate and define what has previously remained implicit or unsaid, then they invent images, metaphors, and models that provide a focus for new attention.

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Leaders are almost like midwives of ideas. They really understand what is going on. You know when you come to them with an idea, they aren't going to just say, 'Well, that's nice, and maybe we can use that.'

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Leaders configure the context while managers surrender to it.

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Today, no leader can afford to be indifferent to the challenge of engaging employees in the work of creating the future. Engagement may have been optional in the past, but it's pretty much the whole game today.

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Management is about arranging and telling. Leadership is about nurturing and enhancing.

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Simplicity is an indispensable element of a leader's most important functions.

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The leader's unending responsibility must be to remove every detour, every barrier to ensure that vision is first clear, and then real.

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It is ours to win with � if we can shift gears from decades of controlling things to a decade of liberty � turning people loose to dream, dare, and win.

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My #1 job here at Apple is to make sure that the top 100 people are A+ players. And everything else will take care of itself. If the top 50 people are right, it just cascades down throughout the whole organization.

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Passionate leadership won't succeed if contradictory signals are sent out.

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