Steve Jobs

United States
24 Feb 1955 // 5 Oct 2011
Entrepreneur / Inventor


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Do you want to spend the rest of your life selling sugared water or do you want the chance to change the world?

Said to John Sculley, then president of PepsiCo, when inviting him to join Apple. Fortune (September 14, 1987)
We have a very simple, clear organization. It's very easy to know who has authority for what, who has responsibility for what. There's no politics about it, they're virtually politics-free organizations.

Quoted in 'Steve's Two Jobs,' Time (Michael Krantz; October 18, 1999)
I'm just a guy who probably should have been a semi-talented poet on the Left Bank. I got sort of side-tracked here.

Fortune (October 1, 1984)
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with 50 average people. They could just do stuff that no number of average people could do.

Quoted in 'Steve's Two Jobs,' Time (Michael Krantz; October 18, 1999)
Computers themselves, and software yet to be developed, will revolutionize the way we learn.
We had to lay some people off...every one that I had to do it personally, I thought, 'A lot of these fathers and mothers are going to have to...tell their families they just lost their jobs.' And I'd never really thought about that before.

Quoted in 'Steve's Two Jobs,' Time (Michael Krantz; October 18, 1999)
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something...That's because they were able to connect experiences they've had and synthesize new things.

Interview, 'The Next Insanely Great Thing,' Wired Magazine (February 1996)
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."