In a garage somewhere, an entrepreneur is forging a bullet with your company's name on it.

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Assessing the current tactical advantages of known competitors will not help you understand the resolution, stamina, and inventiveness of potential competitors.

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There are as many foolhardy ways to grow as there are to downsize.

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An adaptable company is one that captures more than its fair share of new opportunities. It's always redefining its 'core business' in ways that open up new avenues for growth.

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You might merge with another organization, but two drunks don't make a sensible person.

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To escape the curse of commoditization, a company has to be a game-changer, and that requires employees who are proactive, inventive and zealous.

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Today, no leader can afford to be indifferent to the challenge of engaging employees in the work of creating the future. Engagement may have been optional in the past, but it's pretty much the whole game today.

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Top-down authority structures turn employees into bootlickers, breed pointless struggles for political advantage, and discourage dissent.

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Whatever you shoot is dead for a while before it starts to stink. The same goes for strategies. How many organizations carry this dead thing around with them, unaware of its irrelevancy until it is too late?

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We like to believe we can break strategy down to Five Forces or Seven Ss. But you can't. Strategy is extraordinarily emotional and demanding.

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