If the associates treat the customers well, the customers will return again and again, and that's where the real profit in the retail business lies.

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It's part of my strong feeling for the necessity of constant change, for keeping people a little off balance.

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The key is to get into the stores and listen.

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Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community.

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A computer can tell you down to the dime what you've sold, but it can never tell you how much you could have sold.

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Listen to everyone in your company and figure out ways to get them talking.

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Control your expenses better than your competition. This is where you can always find the competitive advantage.

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The way management treats their associates is exactly how the associates will then treat the customers.

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Our philosophy is that management's role is simply to get the right people in the right places to do a job, and to encourage them to use their own inventiveness to accomplish the task at hand.

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You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient.

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