The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.

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Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

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People want economy and they will pay any price to get it.

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Consumers resent it when a company presumes to judge the quality of its products on their behalf.

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Customers are your future, representing new opportunities, ideas and avenues for growth.

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By creating conversation, we let our customers spread our message by word of mouth.

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Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.

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The most exciting thing happening in business is the rise of vigilante consumers.

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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.

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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

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