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Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.
High expectations are the key to everything.
The person who dumps garbage into your mind will do you considerably more harm than the person who dumps garbage on your floor, because each load of mind garbage negatively impacts your possibilities and lowers your expectations.
Expectations are a form of first-class truth: If people believe it, it's true.
I made up my mind that I would hold onto nothing, that I would expect nothing.

Tropic of Cancer
If trouble comes when you least expect it then maybe the thing to do is to always expect it.

The Road
If you expect nothing from anybody, you�re never disappointed.

The Bell Jar
There is one thing which gives radiance to everything. It is the idea of something around the corner
A cathedral, a wave of a storm, a dancer's leap, never turn out to be as high as we had hoped
Blessed is the man who expects nothing, for he shall never be disappointed
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."