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The difficulty lies not so much in developing new ideas as in escaping from old ones.
A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.

On People Management (1984)
Ideas are a commodity. Execution of them is not.

Fortune (1993)
The best ideas come as jokes. Make your thinking as funny as possible.
The only ideas that count are 'A' ideas. There is no second place. That means we have to get everybody in the organization involved. If you do that right, the best ideas will rise to the top.

'GE Keeps These Ideas Coming,' Fortune (1991)
You do things when the opportunities come along. I've had periods in my life when I've had a bundle of ideas come along, and I've had long dry spells. If I get an idea next week, I'll do something. If not, I won't do a damn thing.
If you run out of ideas follow the road; you'll get there
I have scattered seeds of ideas on almost every page which, if they fall on the right soil, may grow into chapters and even whole dissertations
An idea does not pass from one language to another without change
A cold in the head causes less suffering than an idea
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."