To hold people to the corporation, there has to be some kind of continuity and some sense of belonging... With the way corporations are evolving... unless we develop a more sophisticated model of the organization, the corporation will become just a box of contracts with no commitment on anyone's part.
The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.
Organisations have their essential core of jobs and people surrounded by an open and flexible space which they fill with flexible workers and flexible supply contracts.
Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively you can't miss.
These companies have money thrown at them. And that's good, but it's also dangerous. It's good because it allows them to do big things, and it is dangerous because companies who have too much money don't have the market discipline of learning to operate with the money that they bring in as part of their business... and developing a pattern or focusing that that discipline brings.
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human