Regis McKenna

United States

Marketing Expert


The feedback loop, connecting company and customer, is central to the operating definition of a truly market-driven company.
New consumers are never-satisfied consumers.
When a company's profits slip, its position is tarnished. People are reluctant to buy from companies in financial trouble.
All products must be seen as experiments.


On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."