All too often, executives expect every new idea or experiment to yield a big payoff. Such an expectation... makes a company overly conservative, and will quickly drain the portfolio of ideas and... of experiments of many interesting strategic options.
Innovation will always be a mixture of serendipity, genius, and sheer bull-mindedness. But while you can't bottle lightning, you can build lightning rods. Non-linear innovation can be legitimized, fostered, supported, and rewarded.
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human