As large, high-tech corporations around the world reengineer themselves by downsizing and rightsizing, the first casualty is basic research. And with good reason. The uncertainty, the risk-reward ratio, and the sheer expense come at too high a price for a cost-conscious society, which includes belt-tightening managers and nearsighted shareholders.

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The best way to guarantee a steady stream of new ideas is to make sure that each person in your organization is as different as possible from the others. Under these conditions, and only these conditions, will people maintain varied perspectives and demonstrate their knowledge in different ways.

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