Theodore Levitt

United States
1 Mar 1925 // 28 Jun 2006


Creativity is thinking new things. Innovation is doing new things.

'Ideas are Useless Unless Used,' Inc. (1981)

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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays