Theodore Levitt

United States
1 Mar 1925 // 28 Jun 2006


A powerful new idea can kick around unused in a company for years, not because its merits are not recognised, but because nobody has assumed the responsibility for converting it from words to action.

'Ideas are Useless Unless Used,' Inc. (1981)

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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays