Anita Roddick

England
23 Oct 1942 // 10 Sep 2007
Businesswoman

Quotes

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If I had to name a driving force in my life, I'd name passion every time.

Body and Soul (1991)
By creating conversation, we let our customers spread our message by word of mouth.

Body and Soul (1991)
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
The most exciting thing happening in business is the rise of vigilante consumers.

Interview, Marketing Week (2000)
We don't so much have a marketing department, as anthropologists are working for us.

Quoted in The Adventure Capitalists (1998)
The kind of brain-dead, gum chewing assistant you find in so many shops drives me wild. I want everyone who works for me to feel the same excitement that I feel.

Body and Soul (1991)
I'm forcing more men into my company to get more sexual tension into the business... I love the buzz and... sexuality of verbal foreplay.

Marketing (1989)
We have our values from the Church, the temple, the mosque. Do not rob, do not murder. But our behaviour changes the minute we go into the corporate place. Suddenly all of this is irrelevant.

Interview, Marketing Week (2000)
It's still harder for a woman to get up her own business than it is to get money for a new car, or certainly a new kitchen.

Quoted in The Adventure Capitalists (1998)
Three components make an entrepreneur: the person, the idea and the resources to make it happen.

Body and Soul (1991)
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On Anger: "For every minute you remain angry, you give up sixty seconds of peace of mind."
Essays
On Destiny: "Our destiny exercises its influence over us even when, as yet, we have not learned its nature: it is our future that lays down the law of our today."
Human, All Too Human
On Friendship: "A crowd is not company; and faces are but a gallery of pictures; and talk but a tinkling cymbal, where there is no love."
Essays